Zillow Listings Quality Policy | Zillow
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Listings Quality Policy

Updated August 2018

Users of the Zillow Group services (including all properties owned and operated by Zillow Group, related data and/or related services) (collectively, the "Services") acknowledge and agree to comply with the following Listings Quality Policy (the "Policy"). Zillow Group reserves the right to remove any content that violates any of Zillow Group's terms of use or policies, or is otherwise inappropriate. In the event that Zillow Group discovers a violation of any of Zillow Group's terms of use or policies, Zillow Group may remove all or certain portions of your listings from the Services, terminate your Zillow Group account(s) and/or restrict your access to the Services.

1. Advertising and Claiming Listings.

a. Advertising Listings. Except as provided in this section 1(a), listings (regardless of the type) may only be advertised by the real estate Agent (the "Agent") who is the contracted, exclusive listing Agent for such listing. A listing may also be advertised by the exclusive listing Agent's broker owner or team lead. A broker owner or team lead that advertises a listing on behalf of the listing Agent must update their profile on the Services so it represents the team or company instead of an individual Agent. This can be done by changing the screen name and profile picture. Once a profile represents the office, permission from the listing Agent is also required for the broker owner or team lead to advertise another Agent's listings.

b. Claiming Listings. If you mistakenly claim a listing, you must promptly release such claim on the listing. If you mistakenly claim a listing that is provided to Zillow Group via a data feed, you must promptly contact the source of the data feed to cancel the listing. You may also cancel a listing on Zillow via the My Listings section of your Zillow account. You may delete a listing from your profile on Trulia via the claimed homes tab of your Trulia Account. If you claim a listing that has already been claimed by another party, the original party will be notified. Please notify the listing support team if you believe that someone has erroneously claimed a listing on Zillow. Please notify the Customer Support Team at customerservice@trulia.com if you believe that someone has erroneously claimed a listing on Trulia. You can also use the "Report Listing" option at the top of the property page to request further investigation.

c. Open Listings. You are not permitted to advertise "open" or "ok to advertise" listings on the services.

d. Pocket Listings. As long as you are the contracted, exclusive listing Agent, you may advertise a pocket listing on the Services. Zillow Group may require that you provide the listing contract(s) that verify you have an exclusive right to advertise the listing. If Zillow Group is unable to verify that you are the contracted, exclusive listing Agent, Zillow Group may remove the listing(s).

e. HUD and REO Homes. HUD (U.S. Department of Housing and Urban Development) homes are bank-owned and open and are generally not represented by an individual Agent. Additionally, Zillow Group offers a pre-market product to data providers that publish foreclosure listings. As long as you are the contracted, exclusive listing Agent, you may advertise the foregoing listings on the Services. Zillow Group may require that you provide the listing contract(s) that verify you have an exclusive right to advertise the listing. If Zillow Group is unable to verify that you are the contracted, exclusive listing Agent, Zillow Group may remove the listing(s) and/or your claim on the listing(s).

f. New Construction and Spec Homes. Zillow Group offers a product for new construction and developments and strongly prefers that the corresponding data be provided to Zillow Group directly by the builder. As long as the builder has granted you the exclusive right to advertise a listing, you may advertise it on the Services. Zillow Group may require that you provide the listing contract(s) that verify you have an exclusive right to advertise the listing. If Zillow Group is unable to verify that you are the contracted, exclusive listing Agent, Zillow Group may remove the listing(s) and/or your claim on the listing(s). New Construction and Spec Homes cannot be listed as "For Sale by Owner." If the new construction/spec home does not have an established address, Zillow Group may require you to use a third party feed provider to properly provide the listings to Zillow Group. For additional information, please contact our Builder Team through the form at https://www.zillow.com/marketing/new-construction-advertising/.

g. Undisclosed Addresses. A complete address is required for Zillow Group to investigate listings and maintain listing quality. Each listing posted directly via the Zillow website or the Trulia website must include a complete address, including the street number. If you do not want to disclose the address, you must use a syndication service that allows you to opt out of displaying the address online. If Zillow Group is unable to verify a listing with an incomplete address, Zillow Group may remove the listing at any time, without warning.

h. Mobile and Manufactured Homes. All mobile and manufactured homes without a deeded lot must have their property type set as "Mobile/manufactured."

i. For Sale by Owner (FSBO) and For Rent by Owner (FRBO). Only the property owner may advertise it as a FSBO or FRBO. Zillow Group may require that you provide a certificate of title or other documentation to verify you are the owner. If Zillow Group is unable to verify that you are the property owner, Zillow Group may remove the listing(s) and/or your claim on the listing(s). If you are represented by an agent you may not represent your home as a FSBO.

j. Prohibited Listings. The Services are limited to residential real estate. You may not use the Services to advertise commercial real estate, which includes, without limitation, commercially zoned properties, timeshares, vacation rentals, and fractional ownership properties.

k. Hypertext Links. If the listing includes a hypertext link, the hypertext link may only link to Your website and may not link to the Broker Portal Project website or successor site(s), Realtor.com, Homes.com or any site that is not 100% owned and controlled by you, your Agent, your MLS or your broker. 

l. Seller-financed Properties. Zillow Group prohibits properties that require seller-financing or otherwise prohibit use of the buyer’s own financing.

m. Auction Listings. Auction listings must be submitted to Zillow via an approved auction-specific feed. You may not post an auction listing as a "For Sale by Owner" listing, send via an MLS or brokerage feed, or submit under any other inapplicable listing category. 

2. Limitations on Self-Promotion and Marketing. Zillow Group restricts the inclusion of self-promoting information on listings and professional profile pages. This includes, but is not limited to, self-promotion on photos, in names and/or in listing descriptions.

a. Photos and Video Walkthroughs. You may not include marketing information, including, without limitation, an Agent's name, company name, logo, phone number and/or email address on listing photos or in video walkthroughs, whether as text, a watermark, or otherwise.

b. Listing Descriptions. You may not include marketing information, including, without limitation, an Agent's name, phone number and/or email address within a listing description.

c. Profile Name and Photo. You may not include contact information, or any promotional or marketing information (including a phone number, email address, website URL, promotional tagline or slogan, or discount offer) in your profile photo or as part of your name as it appears in your profile. Your name as it appears in your profile may not include titles, descriptions, or any information other than your name or your business or team name. You may not display a business or team name in your profile other than the official business or team name under which you formally provide services to clients both on and off of Zillow. Zillow may require you to provide documentation to support the foregoing. 

3. Claiming Past Sales

a. Only the buyer's Agent and the seller's Agent identified in an MLS listing report are permitted to claim such listing as a past sale in their profile on the Services.

b. Only one Agent can claim a particular side of a transaction. If a listing was co-listed, only one Agent will be eligible to claim the past sale in their profile on the Services.

c. If the Agent is part of a team at the time of a transaction, the individual Agent is permitted to claim the corresponding listing as a past sale in their profile on the services, unless an agreement between the Agent and their team and/or brokerage indicates otherwise.

4. Listing Feeds.

a. Complete Data Set. Listing feeds that do not include a complete set of data that includes, without limitation, photos, listing description and home facts, will not be accepted. You may not intentionally degrade the data you send to Zillow Group in the listing feed in any manner.

b. Daily Updates. Listing feeds must be updated at least one time per day to ensure that Zillow Group users have access to the most up to date and accurate information, and you may not intentionally delay the delivery of the listing feed.